Jun 30, 2022
In Pet Forum
This is the most important type of report. Conversion, cost and ROAS are all. Paid advertising data in ROI reports should be combined with Google Analytics details. Set goals and report over time. Again, avoid overloading your data. Minimize the number of goals. For example, the SaaS business has three or four goals, such as sign-up (trial), confirmed email, and purchase. PPC reports should show how advertising spend contributes to achieving each goal. This is an example of comparing the number of sign-ups a client gets from organic web traffic and paid web traffic. 2020 PPC Reporting Strategy: The Best Channel to Showcase Your Work Apply by paid traffic and organic traffic. Increased paid advertising costs and ghost mannequin effect registrations. Channels to use: Office TV dashboards, emailed PDF reports, automated insights, client portals 2020 PPC Reporting Strategy: The Best Channel to Showcase Your Work Key ROI Metrics Predicted for Home Office TV Devices Combine advertising costs, conversions, and ROAS with your Google Analytics goals to get an overview of PPC effectiveness. Keep the number of dashboards on the screen to 2-3 and the number of report pages to 1-2. The Office TV dashboard acts as an additional live update channel between PDF report releases that are always available. These can be configured for individual client devices that can display PPC data slides in sequence. With all the data on the TV dashboard live, clients appreciate the availability of the data and are not surprised by the next month's executive report received by email. Goal 3: Introduce your work These reports show the best results and most significant improvements in paid ad reach, CTR, cost-per-click, and ROI. Showcase reports are designed to impress clients, keep NPS high, and reduce churn. Finding the best performing indicator in any time period is not difficult, but it takes time. The best feature to look for is to automatically detect positive trends in your reports. This is an example of the "Positive Trends Only" configuration of the Octoboard platform. When this feature is turned on, the report highlights indicators that are moving in a positive direction, and Auto Insight only sends positive trends. 2020 PPC Reporting Strategy: The Best Channel to Showcase Your Work Automated insights "Positive Trends Only" switch in-depth through Slack and email Channels to use: Automatic Insights, emailed PDF reports, public dashboards, Office TV dashboards, client portals.